Moving Forward in the Digital World

TECHNOLOGICAL INNOVATION & DIGITAL TRANSFORMATION

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As telecommunication networks and cloud"software as a service" are growing, audio-visual content production, events caption and broadcasting industry need to move.

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Newcomers disrupt the fragile balance between partners (media, service providers, businesses, institutions, ...) and challenge many historical situations. Inviting themselves in the value chain, they push existing actors to review their business models, processes and organisations.

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In both professional and leisure worlds, new uses arise, boosted by personal and connected mobile devices spreading.

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Innovative tools and recent technological possibilities open the way to new audio-visual content production, sharing and distribution methods. They challenge entities, their turf and their activity established decades ago. 

 

This growth must be anticipated. Key players must develop new marketing strategies in order to be the Firsts to offer new content, new services, technical skills and infrastructures plugged with these changes. 

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In the media industry since the first pirate radios and the fall of France's state radio-television monopoly, the MEDIADN conseil team has directly participated in many audio-visual companies' evolution.